Product Design & UX Leader · Barcelona

I turn complex systems into experiences that create real impact.

16+ years across enterprise technology, banking, ecommerce and global B2B platforms. I work where product complexity, organizational ambiguity and design leadership meet.

Marta Delgado
16+Years in Product Design & UX
0→1Design function built
13Cross-functional specialists led
Awarded Professorat Nuclio Digital School · rated by students
Portfolio

Selected Work

01
Dell Partner Products ecosystem mapping
Enterprise B2B · Experience Strategy

Turning a fragmented partner ecosystem into a multi-year experience vision.

Mapped a complex global ecosystem, aligned teams around shared journeys, and used concrete product improvements to prove the direction.

5–6products in one key partner journey before simplification
+20.7%Partner Portal CSAT
+37.5%Partner Portal search click rate
Multi-year VisionAI StrategyB2B PlatformsDesign SystemsStakeholder Alignment
Explore Dell Partner Story →
02
Drinks&Co marketplace
Ecommerce · 0→1 Design Leadership

Building Product Design from 0→1 while integrating Drinks&Co after acquisition.

Created the design function for Drinks&Co while improving the marketplace, integrating products, and building a reusable system to scale.

0→1Product Design / UX function
3person design team
22Mmarketplace visits per year
HiringProduct IntegrationDesign SystemOperating Model
Explore Drinks&Co Story →
03
CaixaBank cross-functional stakeholder map
Payments · Product & Service Strategy

Turning payment complexity into a shared, measurable business problem.

Connected silos around critical customer moments, then translated that shared view into service interventions and product change.

13cross-functional members aligned
1.4Mpotential decline-related transactions avoided per year
2.9→4.6★Apple Store rating
Cross-functional LeadershipPaymentsService StrategyStakeholder Alignment
Explore CaixaBank Story →
Recommendations

What People Say

“She’s the kind of leader who elevates everyone around her.”
Ajay ChopraDesign Leader · Dell Technologies
“You have been instrumental in shaping the future state vision.”
Hind ChebliSenior Consultant, DTX · stakeholder partner
Beyond the immediate brief

Leadership Beyond the Product

Salesforce
Systems influence · Accessibility

From one migration to design-system impact.

During a Salesforce Classic → Lightning migration, I identified WCAG AA contrast issues in Lightning components, escalated them, and worked directly with Salesforce.

Outcome: the requests were accepted and later reflected in a Salesforce Lightning release, extending the impact beyond Dell.
Marta facilitating a workshop
Design maturity · Community

Build the system around the work.

I created Dell’s first EMEA Design Week and Conversations with a Mentor to make design leadership, learning and support easier to access.

782 participants · 40+ speakers · 6 executive leaders · 91% CSAT · 13 mentor episodes · +25% mentoring participation
Marta speaking on a UX design panel
Teaching · Speaking · Facilitation

Making complex ideas useful to other people.

I teach UX/UI, research, accessibility, communication and AI-assisted design workflows, and facilitate workshops and talks for design communities and business audiences.

Awarded Professor at Nuclio Digital School · rated by students
Marta laughing with colleagues
About

I’m most useful when the problem is bigger than the screen.

My career moved from visual design and front-end collaboration into product design, research, enterprise platforms and design leadership. I’m drawn to environments where products have grown separately, teams need alignment, and design can create both customer and organizational clarity.

Most recently I led strategic Partner Experience work at Dell Technologies at Senior Principal level. I also teach and mentor because helping people become clearer, stronger and more confident is part of how I lead.

What I’m looking for

Design leadership and strategy roles where I can shape products, teams and decisions.

I’m especially interested in Design Director, Head of Design and senior Product Design Leadership roles across complex products, platforms and international organizations.

Connect on LinkedIn ↗